It's not all about your 'likes'

It's not all about your 'likes'

Cineworld have teamed up with Webtrends to discern the difference between general 'likes' on their Facebook page and those that genuinely engage with the brand.

As social media becomes more important to businesses the need for relevant ROI monitoring is growing in equal measures.

Webtrends are not only providing Cineworld with statistics, but are also able to give them information on the key influencers that are engaging with the brand through Facebook.